What is Creativity?
The divine relationship between a human being and the mysteries of inspiration
Beauty by Design- Plastic Surgeon Rebranding
I led the rebranding of a plastic surgeon’s practice, crafting a modern, sophisticated identity that aligned with their expertise. From refining the logo and visual aesthetics to developing a compelling digital presence, I ensured a cohesive brand experience. The transformation enhanced credibility, strengthened patient trust, and elevated the practice’s market positioning
Nespresso-Cookbook
For my main assignment at Nespresso, I tackled misalignment among stakeholders by creating a cookbook—a visually engaging, magazine-style guide consolidating key project information. Instead of email, I shared it on the internal social platform, driving high engagement and streamlining the global rollout.
Rebranding- All vet pharmacy
I led the relaunch of an online vet pharmacy, overseeing research, logo design, content creation, and sales strategy. Through targeted communication and e-commerce optimization, I boosted sales by 50% in two years, implementing a strategy that remained in use for years.
Nestle purina Petcare-Digital Strategy
As Junior Brand Manager at Purina for Pro Plan, I led the execution of its digital strategy. I developed a model where all online activations centered around the brand’s website, while simultaneously supporting a full brand relaunch and revamping both online and offline communication.
Storytelling workshop at the beast
’m currently designing a hands-on storytelling workshop where creativity takes center stage. Through four engaging modules, participants explore character development, narrative twists, and powerful endings—all in a playful, stress-free environment. With no lectures, just experimentation and fun, the workshop unlocks the storyteller within, making every story unforgettable
University of arts, London- The creative Process
I completed The Creative Process and Self-Expression course at the University of Arts London, which emphasized authentic creativity and artistic exploration. Through guided exercises with various materials, I learned to embrace my creative process without judgment, breaking habitual patterns to create more freely and authentically.
University of fine arts-
Gift shop transformation
While working at the Faculty of Fine Arts, I reimagined the standard gift shop into a dynamic showcase for student artwork. Inspired by fashion retail, I proposed displaying paintings like clothing, creating an immersive and engaging experience. The idea resonated across departments and ultimately advanced to budget approval, transforming how student creativity was presented.
University of fine arts- Exhibition setting
While working in Porto, I contributed to three exhibitions at the FBAUP Museum, which hosts global artists. The most challenging yet rewarding was Hiroshi Maruyama’s installation, featuring delicate materials that demanded innovative display solutions. To showcase his technique fully, we invited him for a live performance—an idea that exceeded expectations and captivated the audience.
University of Fine Arts-
Printmaking Chalcography, silkscreen
While working at the Faculty of Fine Arts in Porto, I assisted students in printmaking, chalcography, and silkscreen production. That year, I honed my skills and learned new techniques from some of the faculty’s most esteemed artists.
University of Fine Arts-
Participation at photography exhibitions
Immersed in the creative atmosphere of the University of Fine Arts, I began exploring photography concepts and techniques. During this time, my work was selected for two exhibitions, Objecto em Estudo and Arte em Segredo, where two of my photographs were sold.